Erne Analytics — Business Plan
AI-powered pickleball match analysis platform
Erne transforms raw match video into personalized performance analytics and AI coach narratives through a seven-stage computer vision pipeline. This site documents the full business strategy, financial model, and growth plan.
Financial Snapshot
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| ARR | $180K | $1.04M | $6.96M |
| Gross Margin | 69% | 70% | 79% |
| EBITDA | ($245K) | ($396K) | $1.97M |
| Paying Subscribers | 1,200 | 7,900 | 31,500 |
| Court B2B Partners | 18 | 120 | 500 |
| Exit Valuation Range | — | — | $35M–$97M |
Strategic Priorities (2025–2027)
1. Own the pickleball data layer Become the default analytics platform for serious players and court operators before a well-funded competitor enters.
2. Expand from analytics to commerce Use post-match insights to drive equipment recommendations, coaching, and content — four revenue engines on one data asset.
3. Court network distribution Embed at point of play through B2B operator partnerships. Court-acquired users convert at 2× the rate of paid digital acquisition.
4. Reduce infrastructure cost Partner with Manifest Network to cut CDN and compute costs 40–60%, improving Pro tier gross margin from 32% → 75%.
5. Consolidate the video layer Acquire SaveMyPlay to own court-installed cameras, eliminate video submission friction, and inherit a base of pre-qualified subscribers.
Key Metrics to Track
| Metric | Target |
|---|---|
| Free → Paid conversion (60-day) | 8–12% |
| Pro tier gross margin | 65%+ by Year 2 |
| Cost per analysis | <$0.75 by Year 2 |
| Court operator partners | 500 by Year 3 |
| Monthly content shares (player-driven) | 12,000 by Year 3 |
| LTV:CAC (Pro tier) | >6× |
Start here: Executive Summary →